Top Deliverability’s Blog
Litmus: How To Create Inspiring Personalized Emails
- January 30, 2024
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just released another engaging blog:
Here’s the deal: whether they’re subscribers, prospects, or loyal customers, the demand for personalization is non-negotiable. (And we’re not just talking about “Hello %%first_name%%.”) With artificial intelligence (AI) becoming increasingly prevalent, there’s a growing demand for more human-centric marketing . In fact, 64% of emails sent by companies leverage personalization using dynamic content—making it a standard practice in the industry. If you’re in the business of fostering brand trust and creating customers for life, then meeting this expectation is just the bare minimum. 76% of buyers expect personalized attention because they understand that tailored experiences reflect a brand’s commitment to understanding their needs and preferences. So—how do you meet these subscribers, prospects, or loyal customers where they’re at? By offering personalized inbox experiences that surpass the standard. Keep reading to learn about the importance of personalized emails along with tactics you can apply to your own email marketing program. What
More here: How To Create Inspiring Personalized Emails
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