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Litmus: How to Craft an Effective Email Marketing Strategy
- December 16, 2023
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just published a brilliant article:
Email marketers don’t wear many hats—they wear them all. We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ When nearly a quarter of all email marketers routinely manage eleven essential functions in their team, having an email marketing strategy is non-negotiable to focus those important efforts and move the marketing needle! Here’s what you need to know about email marketing strategies and how to create a plan that drives email ROI for even the busiest teams. What is an email marketing strategy? An email marketing strategy is a plan that outlines who you send to, what your goals are, and how you’ll achieve them. Email marketing teams use strategies to prioritize their work when there’s too much on their plates and
Continued here: How to Craft an Effective Email Marketing Strategy
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