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Litmus: How Litmus Created a Legendary New Year’s Eve Email (Yes, That One!)
- December 21, 2023
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just released a new interesting write-up:
What’s the one metric your email team obsesses over? Opens. You can’t get a conversion without an open. Here we are, writing the punniest subject lines, using every emoji, experimenting with send times and from names and days of the week, just to get that open. What if… instead of fighting for a single open, you could get subscribers to repeatedly come back to a single email campaign? At Litmus, we’re all about pushing the (virtual) envelope. For our big New Year’s Eve email last year, we wanted to know: could we encourage subscribers to come back to an email to sign up? We created a personalized email swag-drop-themed sweepstakes campaign that updated over multiple days to try and achieve this goal. Surprisingly, a good chunk DID come back and check out the email. Take a peek at our stats: 3.1% click-through rate (CTR) , higher than our average for
Read more from the original source: How Litmus Created a Legendary New Year’s Eve Email (Yes, That One!)
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