Top Deliverability’s Blog
Litmus: Email Personalization – From Engagement To Conversion
- March 16, 2022
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just shared a new interesting blogpost:
If you haven’t noticed, we’re excited about email personalization and we think you should be too. Email personalization will continue to grow in importance because it’s what consumers want – and it’s been proven to convert. In fact, 80% of customers say they are more likely to make a purchase from a brand that provides personalized experiences and we think that’s reason enough to add email personalization to your strategy. Here are ways to start personalizing your emails, add sophistication to existing campaigns, and how to get more use from the data you collect. Email personalization starts with data Before embarking on any personalization journey, the first step is to be clear on what your goals are and what information you hope to obtain with your email campaign. This will help you narrow down what data you need to collect and where there may be gaps as you work to…
Read the original here: Email Personalization – From Engagement To Conversion
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