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Litmus: Email Personalization 101: Preparation [Infographic]
- May 6, 2022
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just shared a new engaging write-up:
Ensuring you have the right data is the key to creating a truly personalized email experience. Check out our infographic below to learn how to prepare your email program for personalization. Transcript: Email Personalization 101 There are four types of data that are valuable to marketers, especially when thinking about email personalization. Understanding these types of data is just as important as figuring out how to collect them. Zero-party Data: Individual-level data explicitly given to you directly from your audience. First-party Data: Individual-level data collected from your audience on your own channels. Second-party Data: Individual-level data acquired from a trusted partner. Third-party Data: Aggregate data collected from one of more sources. Here are the fundamentals of data that can be harnessed for personalization: Email Address: Now this one is obvious, but definitely the most important piece of data needed! Name: By having a recipient’s name you are able to include…
Read more: Email Personalization 101: Preparation [Infographic]
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