Top Deliverability’s Blog
Litmus: Email Deliverability: What It Is and Why It Matters
- April 6, 2022
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just released a brilliant story:
Email marketers spend hours crafting the perfect email campaign all while agonizing over every detail. And there’s nothing more defeating than finding out your hard work took a sharp detour – directly to the junk folder. Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam – helping you refine your approach and get in front of key audiences. Email deliverability matters and not just because you want your messages to be seen. Low deliverability, specifically a systematic deliverability issue, has a ripple effect. It can impact your branding, engagement rates, and ultimately, your ROI – which has much larger implications for your business. We have put together a plan to improve and maintain your strategy on your own email deliverability journey. What factors affect email deliverability? Several factors affect an email marketing campaign’s likelihood of being successfully delivered. Emails…
More here: Email Deliverability: What It Is and Why It Matters
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Deliverability Glossary
The most comprehensive Email Deliverability and Marketing Glossary!
- Glossary: Campaign
- Glossary: Spam Folder
- Glossary: Deliverability
- Glossary: Spam
- Glossary: Engagement
- Glossary: Return on investment (ROI)
- Glossary: Email Marketing
- Glossary: Email Service Provider (ESP)
- Glossary: SpamAssassin
- Glossary: Simple Mail Transfer Protocol (SMTP)
- Glossary: Extended Simple Mail Transfer Protocol (ESMTP)
- Glossary: Domain Name System (DNS)