Top Deliverability’s Blog
Litmus: Email Debrief: Do Email Marketers Need AI?
- April 8, 2023
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just posted another brilliant post:
Welcome back to our monthly blog series where I, your humble Senior Community Evangelist, recap our latest Litmus Talks and note key takeaways (and offer a few thoughts of my own) to occupy your precious brainspace. This month, I’m sharing my thoughts on our dive into Artificial Intelligence (AI) marketing services in “Do Email Marketers Need AI?” Hosted by… well, I suppose I was hosting this one, wasn’t I? I was joined by Matt Byrd, creator of the AI subject line tool, Subjectgeni.us and Head of Growth at Homepace. Read on for highlights and key takeaways (or jump ahead!): Table of contents What do we mean by “AI”? Why are we talking about AI now? What underlying marketing needs are AI tools trying to meet? Where do AI tools not meet the hype? What are the questions we should ask ourselves about AI services? Logan’s final thoughts What do
Read the original here: Email Debrief: Do Email Marketers Need AI?
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