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Litmus: Email Content Automation: What It Means and Why It’s Effective
- November 12, 2022
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just published a new brilliant article:
This piece originally appeared in Venture Beat Marketers know customers don’t just crave personalized content—they expect it in the business-to-consumer (B2C) and business-to-business (B2B) brands with which they interact. In fact: 80% of customers are more likely to make a purchase from a brand that personalizes experiences. Organizations using advanced personalization generate 17% more revenue through their campaigns. 71% of consumers feel frustrated with impersonal experiences. When trying to execute highly personalized email marketing campaigns, however, marketers encounter many barriers. More than 40% of marketers cite a lack of resources—time, people, and money—and the right tools as a significant challenge. Additionally, more than 90% of marketers identify marketing as critical to their company’s overall success. In 2022, over 40% of companies plan to increase their investment in email marketing. Dynamic content automation is finding its moment to shine. Dynamic content automation combines data, artificial intelligence (AI) and automation to create
Continued here: Email Content Automation: What It Means and Why It’s Effective
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