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Litmus: Behind the Scenes: How Litmus Uses Live Polls in Litmus Personalize
- February 21, 2024
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just published another interesting write-up:
At Litmus, we personalize our emails with purpose: to create tailored inbox experiences that go the extra mile—the kind that surprises and delights our subscribers (and goes beyond “Hello %%first_name%%”). It’s our way of making a more human connection with our subscribers. Something we think is especially important during a time dominated by artificial intelligence (AI) . It’s a new era of email, and we’re here for it ! Today, we’re sharing one of our favorite ways to add a human-touch to our email marketing campaigns —and that’s with Litmus Personalize Live Polls . It’s what our email marketing manager Tracie Pang deems a “quick win” that’s sure to give your engagement metrics a nice boost. Did you know that Litmus offers personalization for all levels? From Litmus Personalize Essentials—which includes a whole suite of time-saving, quick-start personalization templates—to Litmus Personalize Pro, we’ve got plans for teams of all sizes.
Read more from the original source: Behind the Scenes: How Litmus Uses Live Polls in Litmus Personalize
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