An automated email, or series of emails, sent to new subscribers or customers that serves as the start of their relationship with an eCommerce brand. Welcome emails can include a general greeting, an introduction of the store’s values and story, and/or a promotional coupon code for their next purchase.

An automated email, or series of emails, sent to new subscribers or customers that serves as the start of their relationship with an eCommerce brand. Welcome emails can include a general greeting, an introduction of the store’s values and story, and/or a promotional coupon code for their next purchase.