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Litmus: 8 Ways to Get Executive Buy-In for Larger Email Marketing Budgets, Besides ROI
- December 19, 2023
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just released a new engaging write-up:
We’d all like to say our team’s decision-making is perfectly rational and organized…but it isn’t. Or at least not all the time. As much as companies aspire to be data-driven in their budgeting decisions, the reality is that most businesses just aren’t there yet. In theory, using single metrics like ROI to determine marketing budgets is useful—but rarely used. So, how can you get buy-in for your team’s needs without leaning on the powerful (but elusive) email ROI ? Let’s explore. What is executive ‘buy-in’? Executive buy-in is a term for having support from your executive team or leadership for a decision. Getting executive buy-in for something like your marketing budget means you convince your manager or executives that your team, department, or tool stack is worth the investment. Why is executive ‘buy-in’ important for email marketing? You need (and want) leaders to be on board with your email marketing
Continued here: 8 Ways to Get Executive Buy-In for Larger Email Marketing Budgets, Besides ROI
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