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HubSpot: Will Marketers Continue to Use Twitter in 2023? [New Data]
- January 16, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just issued a new brilliant post:
With so many changes coming to Twitter, many wonder if marketing on the platform could be impacted in 2023. While we at HubSpot can’t say for sure what the future holds for Twitter, we surveyed over 100 marketing professionals to get their perspectives on whether they’d still use the platform going forward. Here’s what we found. Will marketers keep their brand on Twitter in 2023? When we asked if marketers plan to move their brand off Twitter in 2023, 66% of respondents said “no.” Though most respondents said they have no plans to move their brand off the platform, 71% said they plan to spend less time on Twitter. Will marketers use alternatives to Twitter in 2023? As Twitter goes through its changes, other platforms like Mastodon, Hive Social, and Cohost have risen in popularity as alternatives to Twitter. With that in mind, we asked marketers if they plan on
More here: Will Marketers Continue to Use Twitter in 2023? [New Data]
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