HubSpot: Why Every Company Needs an Operating Model [+ Steps to Build One]

HubSpot just released another engaging article:

If you are running a business, odds are, you’ve already figured out your business model. It’s usually the first thing entrepreneurs build out, as it’s key to figuring out the value you’re bringing to the market and consumers. But what about your people, processes, systems, and technology? Those are all key components of your business that should be outlined in your operational model. Let’s dive into what an operational model is and how it compares to a business model, plus cover the steps to create one today. Many people confuse business models with operating models. However, they outline different things and serve different purposes. A business model outlines how a company captures and offers value through its products/services, value proposition, customer segments, key partners, etc. An operating model, on the other hand, lays out how a company will run in order to deliver that value. So, in simple terms, a…

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