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HubSpot: What the Prolonged Reddit Blackout Could Mean for Marketers
- June 21, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just posted a insightful article:
Reddit is in a standoff with some of its users. The platform announced plans to limit access to its API for third-party developers, charging for access to data. The decision to charge is an effort to increase profitability for the platform, which is preparing for a potential IPO. However, the change could further derail the company’s ability to go public. According to some volunteer moderators (who are critical to Reddit’s operating model), the change will price out third-party applications that help them facilitate conversations on the platform. In response, over 8k subreddits have become private since June 12, essentially going dark and causing a 6.6% traffic dip for the online forum. A number of moderators planned to shutter their subreddits for two days, however, thousands of Reddit pages remain offline. Reddit’s CEO has continued to stand firm in the company’s decision to limit access to its API, leaving the end
More here: What the Prolonged Reddit Blackout Could Mean for Marketers
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