HubSpot: What is Public Relations? PR Definition Explained

HubSpot just posted a new engaging post:

Image is an important aspect of brand awareness, which influences whether your potential customers know, like, and trust you. Where publicity is outside a brand’s control, public relations (PR) is an effective way to contribute to the conversation. In this article, we’ll define what public relations is and what to expect if choosing it for a career path. Skip to: Public Relations Definition Being a PR Professional Types of PR PR Damage Control There’s an old saying: “Advertising is what you pay for; publicity is what you pray for.” Public relations isn’t an easy profession to define. In fact, in 2012, the Public Relations Society of America (PRSA) accepted a few thousand submissions before finally agreeing on one: So how can an organization take its beneficial relationship to the public and turn it into good press? Are you really “praying” for something, like the old saying goes, if you’re using

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