HubSpot: Website Traffic Down? How to Diagnose and Fix Traffic Drops

HubSpot just issued another insightful post:

Website traffic represents the volume of users visiting your site. Higher is better because more people visiting your site means more opportunities for advertising, engagement, and eventual conversion. Ideally, you want to steadily increase website traffic, or at least keep it stable over time. But what happens if your traffic starts to drop? Whether it’s slow or sudden, the results are the same: A smaller pool of users who are seeing your content and potentially generating revenue for your brand. Even more worrisome for site admins is that traffic drops may not have an obvious cause. With multiple traffic sources and factors that influence your site ranking and accessibility, even small drops may be the result of several independent or codependent conditions. While there’s no quick fix for these drops, we’ve got you covered with actionable tips to pinpoint, diagnose and address falling traffic. Why is my website traffic down?…

Read the original here: Website Traffic Down? How to Diagnose and Fix Traffic Drops