Top Deliverability’s Blog
HubSpot: Walmart Wins Black Friday Marketing with Mean Girls Campaign
- November 22, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just shared a brilliant blog:
The instrumental to Missy Elliott’s “Pass That Dutch” is blaring through your speakers while Lindsay Lohan is on your screen walking through the halls of North Shore High School. Did you just transport back to the early 2000s? No, chances are you were just served Walmart’s latest Black Friday ad. The movie Mean Girls has been a pop culture classic since its release in 2004. Nearly 20 years later, Walmart is capitalizing on the film’s enduring popularity with a Mean Girls-themed Black Friday campaign. Walmart’s series of ads features five of the film’s original cast members reprising their roles and even includes a cameo from Missy Elliott herself. Instead of the notorious “burn book” featured in the original movie, the Walmart ads are centered around a “deal book” highlighting discounts the retailer is offering this holiday season. Today we’re breaking down why this campaign is brilliant marketing by Walmart. Want
Continued here: Walmart Wins Black Friday Marketing with Mean Girls Campaign
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