Top Deliverability’s Blog
HubSpot: Using Human-Centered Design to Create Better Products (with Examples)
- April 11, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just issued another insightful blog:
To understand human-centered design, let’s start with what it isn’t. Imagine you work at a gaming design company, and one day your boss comes to you and says, “Teenagers these days — they need to get off their phones. Let’s design a crossword-puzzle board game for teenagers — they’d welcome the opportunity to get offline.” Your boss has good intentions, but his intentions don’t match your consumer’s reality. His idea isn’t empathetic towards a teenager’s passions, and it isn’t a solution that fits their wants and needs. Now, let’s look at a real example of human-centered design: meal subscription boxes. Take HelloFresh, founded in 2011 by Dominik Richter, Thomas Griesel, and Jessica Nilsson. The company delivers a box of fresh food to your door, with easy recipes included. The founders recognized that people have trouble finding time to shop for groceries and struggle to create healthy, affordable meals — they
Read more here: Using Human-Centered Design to Create Better Products (with Examples)
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