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HubSpot: Threads and Spill: Can These New Apps Dethrone Twitter?
- July 12, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just issued a new interesting write-up:
Since getting purchased by Elon Musk, Twitter has been in a highly-publicized tailspin. Between staff cuts, unpopular feature changes, public disputes with reputable media entities, and declining traffic and ad revenue, the platform has had a tumultuous year. One thing Twitter hasn’t had to deal with in its 17-year history is direct competition. While there are plenty of other popular social media platforms, they all serve different purposes. Instagram, traditionally a photo-based app, is a place to share visual content. Facebook is for communicating with people you already know and engaging in groups. TikTok has a unique hybrid of video and audio content for entertainment. YouTube focuses strictly on video. But Twitter was the only major platform offering real-time text updates and microblogs from a variety of sources all in one feed. Until now. The introduction of daily limits created a sense of urgency for frustrated Twitter users who don’t
Read more here: Threads and Spill: Can These New Apps Dethrone Twitter?
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