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HubSpot: The Top Channels Consumers Use to Learn About Products [New Data]
HubSpot just posted another brilliant write-up:
Imagine you’re scrolling through Instagram and see an ad for a product you might be interested in. While your first thought might be that ad targeting is getting too advanced, you still want to find out more about the product and the company that makes it. So where do you look next? Are you going straight to their Instagram page, visiting their website, searching for online reviews, or watching a YouTube unboxing video? These are the questions we asked 1,000 consumers in our 2022 State of Consumer Trends Survey to find out how people behave after discovering a product they might want. Of course, this will vary drastically by generation, so we’ll include some insights split by age group as we go. You can also check out our full report on consumer shopping habits by generation for more age-specific info. How Do Consumers Want to Learn About Products in 2022? Consumers
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