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HubSpot: The Plain-English Guide to Integrated Marketing Communications
HubSpot just released another engaging article:
I fly Southwest Airlines almost exclusively. They offer reasonable prices, make racketing points easy, and always have fun and kind flight attendants. One thing I’ve noticed about Southwest is their branding is on point. Whether I’m booking a flight on their mobile application, being served my go-to in-flight ginger ale, or walking through the terminal at Midway Airport, I’m surrounded by Southwest’s consistent brand colors, messaging, and imagery. This is an example of integrated marketing at work. If you’re interested in presenting a cohesive, consistent brand experience that leaves your products or services top-of-mind — like Southwest does — this guide is for you. Read on to learn more about integrated marketing and how to create your own campaign. Imagine discovering a new brand on Instagram and visiting the company’s website to purchase one of its products. If their website promoted a different message or campaign than the
Read more from the original source: The Plain-English Guide to Integrated Marketing Communications
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