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HubSpot: The Plain English Guide to Demand-Side Platforms (DSP)
- February 4, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just released another engaging story:
As a marketer, you might be focused on creating organic content most of the time. But you should keep in mind that paid advertising is just as important. When you manage the paid ads for your business, you can go through individual ad managers such as Google Ads or Facebook Ads. However, that’s not the only option. You can also use demand-side platforms (DSP), which are automated, as a way to purchase and manage your online ads. According to a 2021 study published by Statista, the US was the largest programmatic advertising market worldwide, spending an estimated $70 billion in 2020. Marketers are increasingly using DSPs as a way of purchasing, managing, and tracking online advertising. Below, let’s review all the basics about DSP advertising. With a DSP, you can purchase mobile ads on apps, banner ads on search engines, and video ads on Facebook, Instagram, Google, and even more…
Read more: The Plain English Guide to Demand-Side Platforms (DSP)
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