Top Deliverability’s Blog
HubSpot: The Plain-English Guide to Conjoint Analysis
- February 23, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just issued another engaging post:
Sometimes, commercials really get me. T-Mobile’s Super Bowl commercial this year is a prime example — “What’s for Dinner?” demonstrates the infuriating process of choosing what to do for dinner for a young couple, and it’s gold. The reason T-Mobile’s ad was so relatable is because of their market research. They looked at what their target audiences wanted — including their thought processes, what informs their decisions, and the trade-offs they’re willing to make for their products. To accomplish all of these important factors in one go, many companies use conjoint analysis. Think about buying a new phone. Attributes you might consider are color, size, and model. The reason phone companies include these specs in their marketing is due to research such as conjoint analysis. Would consumers purchase this product or service if brought to market? That’s the question conjoint analysis strives to answer. It’s a quantitative measure in marketing…
Read the original here: The Plain-English Guide to Conjoint Analysis
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