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HubSpot: The NFL’s Latest Marketing Play: Taylor Swift
HubSpot just released a interesting blogpost:
Taylor Swift is one of the biggest stars in music with an incredibly engaged fan base. Over the years the singer has generated as much interest in her personal life as she has in her music, and her most recent relationship is no exception. News recently broke that Swift is dating Kansas City Chiefs tight end Travis Kelce. Swift has been photographed attending some of Kelce’s games in his suite with family and friends, and the NFL immediately jumped on the opportunity to use her appearances as marketing moments. How the NFL Used Taylor Swift in Its Marketing The NFL frequently updates its social media profiles to highlight key games happening that week. Recently on Instagram and X, the NFL highlighted Swift’s attendance at Chiefs games to generate interest and engagement. During her second game appearance, the cameras cut to her 17 times throughout the game. Featuring her so many
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