Top Deliverability’s Blog
HubSpot: The Key to Improving the Economy? Marketing to Women
- August 30, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just posted a insightful post:
It’s been a summer for the girls, at least from an economic perspective. Content that drew predominantly female audiences has ruled the box office and live events space: Greta Gerwig’s Barbie has earned over $1.28B at the box office since its release in July Beyoncé’s Renaissance tour impacted inflation rates in the U.K. and Sweden and is expected to bring in over $2B, the highest generated by a female act Taylor Swift’s Eras tour has already earned $1B and is expected to help circulate $5B across the global economy Major publications have attributed this renaissance (pun intended) of female consumer spending influenced to shifting post-pandemic habits but in reality, it’s been in the works for more than a decade. From an economic standpoint… Women have held a lot of economic power for years, they were just spending money differently. It’s been widely reported that for women with children, roughly 90%
Read the original here: The Key to Improving the Economy? Marketing to Women
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