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HubSpot: The Highs and Lows of Spotify: A Major Campaign and Layoffs in One Week
- December 6, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just released a brilliant blogpost:
It’s been an eventful week for Spotify. As reported by our sister newsletter The Hustle, the company announced a round of layoffs just days after the launch of its annual campaign Spotify Wrapped. While The Hustle talked about the business and employee implications of Spotify’s recent layoffs immediately following Wrapped, I’d like to take a look at this series of events from a marketing perspective. The Marketing Power of Spotify Wrapped Wrapped is to Spotify what “All I Want for Christmas Is You” is to Mariah Carey — a sure bet for engagement at the end of each year. Since it began in 2016, Spotify Wrapped has given users a detailed analysis of their listening habits each year. While Wrapped was initially distributed in email format, its popularity exploded when social media sharing was added to the mix. The idea to turn Wrapped results into sharable social media stories was
Read more here: The Highs and Lows of Spotify: A Major Campaign and Layoffs in One Week
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