HubSpot: The Evolution of Content Marketing: How It’s Changed and Where It’s Going in the Next Decade

HubSpot just posted another engaging story:

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. It lets you establish authority in your space, project legitimacy, and build trust between you and who you’re trying to reach. As you can assume, it’s well worth understanding. But that’s easier said than done. Content marketing isn’t static. The landscape of the practice is constantly changing. It doesn’t look the same now as it did ten years ago, and in ten years it won’t look the same as it does now. It’s a difficult topic to pin down — one with a fascinating past and an exciting future. Out of both genuine interest and forward-thinking practicality, it’s important to understand both where it’s been and where it’s going. Here, we’ll get some perspective on both. We’re going to take a look…

More here: The Evolution of Content Marketing: How It’s Changed and Where It’s Going in the Next Decade