Top Deliverability’s Blog
HubSpot: The Beginner’s Guide to the Competitive Matrix [Template]
- July 1, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just published another brilliant write-up:
Have you ever been playing a game and had to look around to check out the competition? Whether you currently own or you’re looking to start your own business, you need to do the same thing. Luckily, there’s a methodical way to do that: by conducting a competitive analysis and creating a competitive matrix. A competitive matrix will help you identify your competitors and lay out their products, sales, and marketing strategies in a visual format. By doing this, you’ll learn where you’re positioned in the market, how to differentiate yourself from your competition, and how to improve upon your processes so you can beat them in the marketplace. Below, you’ll learn what a competitive matrix is and review some templates and examples. Competitor Matrix Types Before you dive into the world of competitive matrices, it’s important to understand that there are different types you can use to compare your
More here: The Beginner’s Guide to the Competitive Matrix [Template]
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