Top Deliverability’s Blog
HubSpot: The Beginner’s Guide to Share of Voice
- February 4, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just published a brilliant article:
If you’ve ever been in charge of gathering reports for your marketing team, then you know there are a plethora of metrics you can measure. One metric that gets overlooked is share of voice. However, this is a versatile metric that you can use in a competitive analysis for social media, organic traffic, or even paid advertising. As a marketer, share of voice is important because it helps you understand how well your brand is performing against the competition. Below, we’ll review everything you need to know about share of voice. This metric was mainly used as a way to measure success in paid advertising, however it’s much more than that now. You can calculate share of voice for organic traffic and social media, in addition to paid advertising. By calculating your share of voice, you’ll have a better understanding of many people know about your brand, and you can…
Read the original here: The Beginner’s Guide to Share of Voice
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