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HubSpot: Tennis is Back: How Social Media Gassed Up the 2023 US Open
- September 13, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just shared a new brilliant blog:
The 2023 US Open captured audiences’ attention with over 3.4 million viewers tuning in, up 27% from last year’s tournament. In addition to TV viewership, the tournament had its fair share of social media coverage that generated buzz. Here are a few notable social media moments from this year’s US Open. The US Open Goes All-In On TikTok The US Open might be 142 years old, but it established quite the TikTok presence. The institution’s official TikTok account delivered a steady stream of engaging content covering everything from the latest stats on the court, to relevant pop culture moments, to the celebrities in the stands. @usopen Leo spotting #leonardodicaprio #celebrity #usopen ♬ original sound – US Open Tennis doesn’t have a reputation for being an accessible sport, however, the US Open’s casual, conversational coverage on TikTok made following the tournament fun and approachable for passive fans who may not have
Continued here: Tennis is Back: How Social Media Gassed Up the 2023 US Open
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