Top Deliverability’s Blog
HubSpot: TAM SAM SOM: What Do They Mean & How Do You Calculate Them?
- June 1, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just published a engaging blogpost:
Starting a new company is exciting. So is gauging an industry’s profit potential or forecasting a revenue goal for your business. But as you start calculating, you must remember to root these figures in reality. If you don’t, you could enter a market that doesn’t have a large enough market size to convince investors to back you, or you could set an unrealistic revenue goal for your business and burn your employees out. To help you avoid these issues, we’ve put together a guide that’ll teach you exactly how to calculate your industry’s total addressable market, serviceable addressable market, and share of market. These metrics are key components of a business plan, particularly as you craft your marketing and sales strategy, set realistic revenue goals, and choose to enter the markets that are worth your time and resources. TAM SAM SOM Definitions TAM (Total Addressable Market) Total addressable
Read more: TAM SAM SOM: What Do They Mean & How Do You Calculate Them?
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