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HubSpot: Take Personalized Marketing to a New Level: 14 Brand Examples
HubSpot just posted a new interesting blogpost:
One great example of personalized marketing is the Charles Duhigg New York Times article titled, “How Companies Learn Your Secrets.” Charles wrote this article as a sequel to a public showdown. In this incident, a furious father stormed a Minnesota Target store to demand why his teenage daughter received coupons for baby products. Later, the father found out his daughter was pregnant. It turns out the retailer was able to predict her pregnancy and personalized the promotions she received. How? The retailer collected (completely legally) and analyzed a ton of data. Creepy or great marketing? We’re still asking ourselves that question. Beyond this edge case, many brands exemplify how businesses should approach personalized marketing. In this post, you’ll learn how personalized marketing works and see examples of brands that practice it without sounding creepy. Here are 14 brands that nailed personalized marketing in a fun, non-intrusive way. 14 Personalized Marketing
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