Top Deliverability’s Blog
HubSpot: Social Impact Done Right: Why Nike and Dove Are Teaming Up to Advocate for Girls Sports
HubSpot just released another engaging blogpost:
We recently discussed whether or not consumers want brands to make social statements with our sister publication, The Hustle. The main consensus is instead of making broad social media statements, consumers want brands to make tangible changes to improve broader communities. Nike and Dove are doing just that with their recent partnership which is incredibly on-brand and has the potential to make a positive impact. Last month, Nike and Dove announced a new initiative called Body Confident Sport — a package of coaching tools and resources to build body confidence among 11 to 17-year-old girls through participation in sports. The two brands conducted a global survey of 2,000 participants to better understand trends related to girls’ participation in sports worldwide. The survey found: 45% of girls drop out of sports during their teenage years due to impacts on body image and self-esteem associated with puberty 74% of the girls surveyed
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