HubSpot: Should Brands Address Social Issues?

HubSpot just shared another brilliant story:

When it comes to social justice, what role do brands play? As conflict around the globe continues, marketers are put in a challenging position when it comes to making brand statements. It’s nearly impossible to make a perfectly neutral statement that will satisfy all points of view, which is what many brands try to do in an effort to avoid alienating potential customers. Interestingly enough, consumer preferences on how involved brands should be in social justice movements are evolving in real time as world events unfold. In 2021, 54% of American consumers expressed companies should take a stance on social issues. However, according to research by Gallup and Bentley University, some consumers are walking back that claim. Per this year’s Business in Society Report, only 41% of Americans now believe brands should take a public stance on social causes. However, it’s important to note that the drop in interest in

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