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HubSpot: Press Release Distribution: Top 11 Services + 4 Mistakes to Avoid
HubSpot just released a insightful blogpost:
To thrive as a small business, you need press coverage. But, unfortunately, coverage doesn’t just come naturally – you need to work for it. If you‘re a business owner, you probably found this article because you want to learn how to send a press release that will boost your brand’s visibility and generate press coverage. Fortunately, you’ve come to the right place. Keep reading to learn how to create, pitch, and distribute a press release for optimal brand awareness. What is press release distribution? Press release distribution is the act of circulating your press release to various outlets, such as journalists, publishers, and press members. Your press release should include the latest updates on your company, its products/services, partnerships, projects, and more. The recipients of your press release will then share or publish your information to the public to help you reach a wider audience. Why should you submit a
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