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HubSpot: Popeyes Girl Dinner: How Social Media Trends Shape Restaurant Menus
- August 23, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just shared a new interesting story:
Admittedly, I’m all too familiar with girl dinners. Sometimes (often) after a long day at work during a hot summer, the last thing you want to do is cook an elaborate meal — and that’s where girl dinners come in. Is it a charcuterie board? A snack plate? A random assortment of whatever can be found in the kitchen to make a haphazard meal? The answer is yes to all of the above. The term girl dinner took off on TikTok earlier this summer after creator Olivia Maher used the term in a video. Since then, girl dinner has since racked up over 1.3B views for its relatability. Fast food chain Popeye’s was quick to jump on the trend. In July, at the height of girl dinner’s popularity on TikTok, Popeye’s launched a limited-edition “Girl Dinner” menu. Image Source The “Girl Dinner” menu itself was definitely tongue in cheek, as
Continued here: Popeyes Girl Dinner: How Social Media Trends Shape Restaurant Menus
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