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HubSpot: KFC Reminds Us of the Importance of Culturally Sensitive Marketing
- September 6, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just released a new insightful story:
In addition to chicken, KFC is frying up controversy. On August 24 Azim Akhtar, KFC Canada’s Director of Marketing, tweeted a few billboard images from the company’s new “It’s finger lickin’ good” campaign. Sorry Utensils, It’s Finger Lickin’ Good. Latest campaign, I couldn’t be more proud!! pic.twitter.com/ktmN5TrHOS— Azim A. (@AzimAkhtar_) August 24, 2023 While the ads are supposed to be playful, suggesting that utensils aren’t needed to enjoy KFC, X users quickly pointed out that all of the images featured Black people eating fried chicken and feed into harmful stereotypes. Upon receiving the pushback, Akhtar took to X to clarify that the print images were part of a broader campaign and shared a video version of the ad that featured a diverse group of actors casting aside utensils to enjoy KFC with their hands. My earlier post didn’t capture the full diversity of our latest campaign and I personally apologize
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