Top Deliverability’s Blog
HubSpot: Integrated Media Planning: What It Is and How to Adopt it In Your Marketing Strategy
- April 13, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just released a engaging write-up:
A few months ago, while I was driving to the airport, I saw a billboard for Kim Kardashian’s company, SKIMS. A week later, I saw ads on Instagram, then a SKIMS segment on “Keeping Up With the Kardashians.” I had one of those moments where I thought “SKIMS is showing up everywhere!” That’s because the company has an integrated media planning strategy. A few months after these events, when I was shopping for shapewear for my wedding, guess what brand I thought of? (Spoiler alert: it was SKIMS.) That’s why, as a marketer, having an integrated media plan is important for your marketing strategy — below, we’ll dive into what it is, and how to adopt it in your marketing strategy. Already know what you need? Jump there with this table of contents: What is integrated media? Integrated Media Planner Integrated Media Planning Integrated Media Examples Using integrated media essentially…
Read the original here: Integrated Media Planning: What It Is and How to Adopt it In Your Marketing Strategy
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