Top Deliverability’s Blog
HubSpot: Instagram and TikTok Resumes: Are Marketing Managers Watching Them?
- October 31, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just shared another interesting blog:
Instagram and TikTok are apps typically used to share special moments, connect with others, or promote our brands — but can we also use these platforms to create and share resumes? In 2021, TikTok launched TikTok Resumes, a program designed to “continue expanding and enhancing TikTok as a new channel for recruitment and job discovery,” according to a news release. The New York Times calls TikTok the new search engine for Gen Z, so it makes sense that Gen Z users could also search for employment opportunities on the app. It also makes sense brands looking for young talent may turn to the app for job postings. But are marketing managers and recruiters watching TikTok videos and accepting them instead of resumes? To find out, I asked recruiters at HubSpot and surveyed marketing decision-makers for their thoughts on resumes in the form of TikTok videos. Here’s what you need to
More here: Instagram and TikTok Resumes: Are Marketing Managers Watching Them?
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