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HubSpot: How to Write a Powerful Executive Summary [+4 Top Examples]
HubSpot just posted a new engaging blogpost:
Whether you’re an entrepreneur looking for investors for your small business or the CEO of a large corporation, an executive summary can help you succeed and is a critical component for long-term growth. A short, attention-grabbing executive summary is an essential part of your business plan. Done correctly, it will ensure your company becomes or remains a key player in your industry. In this post, you’ll learn what an executive summary is and how to write one that engages investors, customers, and general audiences. Essentially, an executive summary is the front cover of your business plan, convincing readers that it’s worth their time to read the whole thing. A business plan includes a company overview, your company’s short-term and long-term goals, information on your product or service, sales targets, expense budgets, your marketing plan, and a list including each member of your management team. However, a CEO or investor might
Read the original here: How to Write a Powerful Executive Summary [+4 Top Examples]
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