Top Deliverability’s Blog
HubSpot: How to Write a Creative Brief in 11 Simple Steps [Examples + Template]
- April 26, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just published a new interesting story:
The first step in any successful project is drawing up a game plan with a clear objective. It’s one of the reasons marketers love creative briefs. A creative brief acts as a roadmap that takes a project from ideation to completion. It ensures the scope, timeline, key stakeholders, and purpose of the project are communicated clearly. The creative brief is the single source of truth for everyone working on a project. If questions come up or tasks become unclear, the creative brief will steer things in the right direction. The Purpose of a Creative Brief Whether you’re a consultant pitching a creative brief to a client, or a project manager presenting a brief to your team, start by speaking with the project stakeholders. These discussions will help you understand the company’s mission, project goals, and challenges your team faces. Then, you’ll have enough information to write a compelling brief that
More here: How to Write a Creative Brief in 11 Simple Steps [Examples + Template]
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