HubSpot: How to Set Up Google Analytics for WordPress

HubSpot just posted a insightful blog:

Have you ever wondered what people actually do when they enter your WordPress website? Have you thought about which website pages they tend to stay on longest, what campaigns bring them there, and which of your website pages convert the best? Google Analytics can help you understand all of this information and more. By simply installing a Google Analytics plugin on your WordPress website, you can start collecting this data immediately. With help from a plugin, adding Google Analytics to WordPress is a painless process. If you’d rather not install a plugin for this purpose, there are other ways to integrate Google Analytics with your website too — as long as you’re comfortable with code. In this guide, we’ll walk you through how to install Google Analytics in WordPress with two different methods. In a handful of steps, you can uncover insights about your website visitors — including what is…

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