Top Deliverability’s Blog
HubSpot: How to Optimize Your 404 Error Page for SEO & Conversions
- April 18, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just issued another interesting blogpost:
In an ideal world, you would never need a 404 error page. Links would never break, resources would stay in one place, and visitors would seamlessly navigate around your website by clicking on links. Despite best efforts, however, 404s still happen. This error is the most common one that your site’s visitors will encounter. It basically means that the page the visitor was trying to reach cannot be found. This could be because the page has moved to a new URL or because it’s been removed from the website. While you should take steps to correct these errors on your site when you find them, it is also important to create a 404 error page that helps visitors find what they’re actually looking for in the event that they encounter this error. Done right, 404 pages can even be used to increase SEO and boost conversions. Here’s how. Customers don’t…
Read the original here: How to Optimize Your 404 Error Page for SEO & Conversions
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