HubSpot: How to Effectively Manage Leads at Every Stage in Your Sales Funnel

HubSpot just posted a brilliant blog:

Effective lead management is one of the core principles of any successful business. It means helping the right people become your customers and making it easy for them to buy from you again in the future. When you get lead management right, you can: Convert more prospects into customers Streamline operations Improve sales experiences But it’s not always clear how to create an effective lead management process. Is it about quickly responding to leads, keeping your CRM neat and tidy, or using the right tags and lists? The short answer is that it’s about all of the above. There are lots of moving parts, but lead management is ultimately about data management plus relationship building. One of the best ways to view your lead management strategy is through the lens of Data Lifecycle Management (DLM). DLM consists of five stages: Data collection Data storage Data maintenance Data usage Data cleaning…

Read more: How to Effectively Manage Leads at Every Stage in Your Sales Funnel