Top Deliverability’s Blog
HubSpot: How Sorority Rush Became Big Social Media Business
- September 20, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just published another insightful blogpost:
Sorority recruitment has transformed from a secretive process to big social media business. In the fall of 2021, sorority rush at the University of Alabama took TikTok by storm, effectively becoming RushTok. During that recruitment season, sorority hopefuls posted daily TikTok vlogs sharing everything from their outfits of the day, to what they’re carrying in their bags, documenting the entire process until the sororities made their final selections. Audiences worldwide quickly became captivated by the process, choosing their favorite recruits to follow and root for. To date, the hashtags #BamaRush and #RushTok have 4B and 2B views, respectively. Potential new members (PNMs) curated their social media feeds months in advance, hoping to make a good impression. Some PNMs who documented the process via TikTok used the week of events to jumpstart careers as influencers, continuing to deliver (sometimes branded) content to the audiences amassed during recruitment. @allison_carlson Thank you @Poppi
Read more here: How Sorority Rush Became Big Social Media Business
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