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HubSpot: How Social Media Influenced Coachella
- April 20, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just shared a engaging blog:
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Coachella didn’t start off as the Met Gala for influencers. The festival was first held in October 1999 and was intended to be an accessible event for alternative music fans. Held just three months after the infamous Woodstock ‘99, the first Coachella had an audience of just 25,000 people and failed to make a profit, costing organizers nearly $1 million. After taking a year off, Coachella made its comeback in April 2001. While Coachella began picking up popularity in its first decade, the 2010s ushered in a distinctly new era for the festival and it became a profitable and style-defining event. So, what changed? In its first few years, Coachella featured predominantly alternative artists, with headliners like Beck and Rage Against the Machine. By the 2010s, mainstream
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