Top Deliverability’s Blog
HubSpot: How Snapchat is Bridging the Gap Between Sports Fans and Their Favorite Teams
- August 9, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just posted another engaging blogpost:
Snapchat created an immersive experience for fans watching the 2023 Women’s World Cup. When the games kicked off last month, Snapchat launched a suite of augmented reality (AR) features and exclusive content to connect soccer fans with National Teams across the globe. The content package includes: An AR “Team Tracker” Lens that allows fans to create team-oriented content Up-to-date stats and highlights A feature that lets users dress their Bitmoji characters in their favorite team’s Adidas uniforms Unique stickers and filters commemorating the World Cup A twice-weekly Snapchat-exclusive show covering various elements of women’s soccer A series of challenges encouraging users to share World Cup-related content for a chance to win cash prizes This partnership marks Snapchat’s investment in AR tools and athletics. The platform collaborated with the U.S. Women’s National Team and media company Togethxr to develop exclusive AR Lenses created by female designers to show advocacy for women’s
Continued here: How Snapchat is Bridging the Gap Between Sports Fans and Their Favorite Teams
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