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HubSpot: How Ozempic Ushered In the Next Wave of Wellness Marketing
- June 13, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just published a engaging article:
Every few years there’s a new buzzy fad in the wellness space that fuels industry growth. So far in 2023, Ozempic has taken the crown — and it has the potential to change marketing in the wellness industry. What is Ozempic and how did it get so popular? Ozempic, which was introduced in 2018, is a brand of semaglutide medication that was approved by the FDA for the treatment of type 2 diabetes. These injectable drugs promote insulin sensitivity to lower blood sugar levels and suppress appetite. While it’s intended to help manage diabetes, many people who take it experience weight loss as a side effect. In 2022, the medication exploded in popularity when news of its weight-loss enablement went mainstream. By August of last year, the FDA declared a shortage of the medication due to a surge in usage for weight loss. With supply unable to meet demand, some
Read the original here: How Ozempic Ushered In the Next Wave of Wellness Marketing
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