Top Deliverability’s Blog
HubSpot: How Market Intelligence Will Make Your Marketing Team More Agile
- February 25, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just shared a new interesting blog:
When I was younger, my dream was to open a cheese store with my family. My mom, brother, sister, and I — we’re all obsessed with cheese. So anytime I see a cheese store, I’ll go in and sample everything … for research, obviously. Although I’d never thought about it this way before, I was already thinking in terms of market intelligence and market research (two different concepts, but more on that below). I was thinking about the product and its competitors. As a marketer, market intelligence is important because it can help you understand your position in the market, evaluate your product, know your target audience, and conduct competitive analysis. With this information, your marketing team will be better equipped to position your company in the marketplace. For companies that prioritize intelligence data, decision-making can be five times faster. Feeling hesitant to rely on intelligence data? Gartner reports over…
More here: How Market Intelligence Will Make Your Marketing Team More Agile
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