HubSpot: Heat Maps: Everything Marketers Need to Know

HubSpot just shared a interesting write-up:

Heat maps are a game-changer for marketers who want to optimize their website and blog for better engagement and conversions. By mapping out where users click, hover, and scroll, heat maps can provide powerful insights into what your visitors like, what they don’t like, and what they’re ignoring. Here, we’ll take a closer look at heat maps, how they work, and the different types of maps you can use to optimize your website for more conversions and less friction. Table of Contents What is a heat map? How do heat maps work? Different Types of Heat Maps [+ What They Can Tell You] How to Use Heat Maps Imagine a marketer is re-designing a landing page and wants to position a call-to-action in a high-traffic area. Instead of taking wild guesses on where it should go, she generates a heat map of her website, allowing her to see where visitors

Read more from the original source: Heat Maps: Everything Marketers Need to Know